Pop Culture icon about Superman Essay Example | Topics and Well Written Essays - 1500 words

Pop Culture icon about Superman - Essay Example Superman originated from Krypton where he was conceived but he was sent to earth before he could be â€Å"delivered† from the incubation chamber and he was the sole survivor from the doomed planet. Superman was then â€Å"born† on earth as his parents the Kents found him in a field and adopted him, he was named Clark Kent, as he grew up he discovered his superpowers and origins and he decide to use his powers for the good of mankind. When he was first introduced to Action comics he became an instant hit, this because prior to his appearance, there had been very few costumed crime fighters and definitely none with a superhuman abilities. His predecessors like the phantom got their powers from being physically stronger and smarter than their villains as well as sometimes incredible coincidences contrived by their creators to keep them winning all the time. The arrival of superman was therefore a refreshing change since audiences could read about impossible feats and not f eel cheated since the hero had superhuman powers after all. Nevertheless, the very nature of- superman was a source of controversy and criticism from the onset and which have persisted even today, by virtue of his kryptonite heritage, he is omnipotent by earth’s standards and impervious to any physical danger known to man (Shannon). He is immune to bullets, solar radiation, he has the strength to stop fling rockets lift buses and he can virtually achieve any physical feat without breaking a sweat. However in literature and film, suffering provides the key to sympathy and by extension identification all which are hard to come by in a character that can escape any foe and is virtually incapable of suffering at least in the physical sense. Nevertheless, this criticism wasn’t so apparent in the onset owing to the euphoria of a superhero character, in fact the idea of a perfect savior stuck a cord with the post-world war two audiences who probably appreciated the fantasy of a morally incorruptible sentinel who could watch over the world and vanquish any forces of evil. When the first superman movie came out in 1978, it was a resounding success in regard to direction and cultural programming, for the first time, in a long time the film audiences encountered a protagonist who want unlikeable and deeply flawed. Prior heroes included the likes of Michael Corleone and Randal Murphy and other antihero-like protagonists who were just as much villains as they were heroes. His appeal was added to by the fact that there had not been, before him a character powerful enough to stop trains and pick up buses with his bare hands. He is however vulnerable to Kryptonite radiation and magic, his power although superhuman is not infinite and when he flies off to space he has to fill his lungs with air otherwise he would suffocate. Superman’s inflexible moral compass that drives him to use his powers for the sake of other has been touted as one of the appeals of t he superman films and cartoon as it was seen to impart moral virtues in young viewers who were likely to model superman. Nonetheless, with time, the magic appeal of superman begun to fade and chinks started

International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 12

International Marketing - Essay Example omotion of goods and services and exchange of such goods and services among two or more international entities in order to satisfy organizational objectives (Arnold, 2003). In this paper, the international marketing strategies and practices of the leading US multinational carbonated beverage company PepsiCo Inc. will be analysed. The company is one of the largest producers of soft drinks in the whole world. Apart from carbonated soft drinks, the product basket of PepsiCo Inc. is diversified with various foods and snacks, packaged drinking water and fruit juices. The products of the company have reached more than 200 countries in the world. Such widespread business has enabled PepsiCo Inc. to capture the second largest position in the world in terms of revenue and in North America, it is the largest. The paper will explore the international marketing and operational strategies of this world-famous beverage company, PepsiCo Inc. In the next segment, the motivation of PepsiCo Inc for expanding their business internationally and accordingly differentiated marketing, sales and distribution strategies adapted by the company will be examined in details. As mentioned earlier, due to the liberalization of economies, many companies are showing their interest in expanding their business internationally and maximizing their profitability through serving a large number of customers beyond the home country. In fact, observations of the big multinational companies have indicated that immense business opportunities are lying in the emerging nations in terms of potential customer base and availability of cheap resources, utilizing which, the companies can be benefitted to a great extent (Johnson, Whittington and Scholes, 2011). The reasons behind PepsiCo Inc to participate in internationalization process are as follows. PepsiCo Inc has been operating in the beverage industry in its home market, United States since 1965 and has evolved as one of the leading companies in the